Daniella Helayel

Upon moving to London seventeen years ago, Daniella created the fashion label Issa. The brand was conceived of Daniella’s own philosophy, which is to dress women from around the world to make them feel comfortable and confident whilst looking effortlessly elegant, chic, and glamorous.

Daniella’s brand become a household name after Kate Middleton wore an Issa dress during her engagement announcement, solidifying the brand’s reputation for classy, impressive clothing.

After a five year hiatus from the fashion industry Daniella returned to fashion, designing again under the new label DHELA. Launched in 2016, DHELA is a women’s ready-to-wear brand that creates feminine, versatile, and joyful clothes for modern women. From their London base, Daniella and her team create three collections per year. Since then, she has designed a sell-out collection for Monsoon, forming a partnership that promises to bring some of the most exciting clothes to the summer fashion scene.

social media

Instagram @daniellahelayel  /  @dhela