Russian Supermodel / Couture Ambassador / Charity Entrepreneur / Doting Mother / Passionate Instagrammer
She’s one of the biggest models on the planet but prefers books to catwalks. She's a mother of three who has a top economics degree and has been featured on magazine covers around the world – so it's easy to see why Elena Perminova is not your average supermodel.
Today she is one of the most remarkable trendsetters, not just in her native Russia, but across the globe - recognized for her outstanding beauty and fashion style, for being a remarkable mother of the and the wife of a successful entrepreneur. Lena, as she’s known to friends, has grown a dedicated and loyal fan base, not because of her iconic looks or wealth it's all about her charisma and attitude to life.
Elena grew up in Berdsk, Siberia and had an interest in fashion from the time she was a child. Nowadays, she is considered a key member of the “Russian pack” – and commands huge international media interest due to her cosmopolitan style, honest spirit and insightful yet playful take on the fashion world. She is a staple at Fashion Weeks the world over and is a front-row regular at some of the most desirable shows on the calendar.
Elena has over 1.3 million followers on Instagram and is credited with creating the first ever Instagram auction, in aid of her charitable foundation SOS by Lena Perminova, where followers are invited to bid on items she posts on her profile. The charity founded in 2015 supports disabled children in her homeland of Russia and has raised over $1 700 000 to date, supported by a many of the leading fashion brands and personalities.