Vicky founded the multi-award winning blog Honest Mum in 2010 which now reaches over 80,000 pageviews per month. In 2019, Honest Mum won the Best Baby and Parenting Blog at the 2019 UK Blog Awards.
Her prior expertise as a multi-award winning filmmaker and director provided the ideal basis upon which to build her own personal brand and platform.
Vicki also regularly presents and features on TV as a child-rearing and mothering expert. She is a regular on ITV's Good Morning Britain and has appeared on BBC1's ‘Sunday Morning Live’, Sky News and Channel 4's ‘Too Many Cooks’.
Vicki has collaborated with many TV Chefs including Jamie Oliver, James Martin, Dean Edwards and Antonio Carluccio, and regularly collaborates with brands in the family, food, lifestyle, fashion, hair and beauty, and travel sectors. Her work as a digital ambassador for the airline Jet2.com and Jet2holidays made blogging history and Vicki has most recently worked on campaigns for Coca Cola, McDonald's UK, Land Rover Discovery, TransPennine Express. Vicki is also a proud ambassador for Herbal Essences.
Vicki has also written online for Marie Claire UK, Grazia Daily, Woman, The Huffington Post and Good To Know.